Transformational Leadership During Transformational Times
My mission is to build world class organizations that deliver meaningful customer value, create innovative solutions to real problems, foster collaborative and enriching workplace cultures, and make positive differences in the world. I aim to push teams I lead to go beyond their perceived limits, and I aspire to help individuals around me to reach new heights.
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Throughout my career, I have focused on developing cross-functional leadership and change management skills through a combination of working directly in functional roles (Strategy, Operations, Finance, Marketing), leading functions (Strategy & Operations, Sales & Marketing), and leading cross-functional teams (Head of Operations, General Manager); as well as spearheading transformation initiatives across multiple organizations. These collective experiences have given me the unique ability to lead cross-functional teams authentically and effectively during both peaceful and challenging times, and guide organizations through major transformations - experiences especially important as we enter this turbulent age of AI.
My Leadership Values
Do what's right
Lead by example by acting with integrity, treating others with respect, and taking accountability for your actions.
Put customers first
Employ a customers' mindset to cultivate empathy and develop solutions that address users' most urgent challenges.
Work hard, together
Go further and get sh*t done by harnessing the power of talented, inclusive, and diverse teams.
Lead with data
Utilize diverse analytical methods to gain essential insights that help inform critical decisions and improve outcomes.
Be transparent
Communicate directly and honestly with genuine conviction, grounded in trust and good intentions.
Continuously improve
Driven by profound curiosity and self-awareness, address development needs and constantly learn and develop.
Excel with humility
Strive for excellence and embrace necessary risks for top-tier success, while staying humble in the process.
Think big, start small
Pursue ambitious goals fearlessly while remaining resourceful and learning from smart bets along the way.
My Story
From Winnipeg to L.A.; from slow-moving CPG to high-flying tech; from startups to multi-nationals; from established to nascent industries; and from building strategy to running businesses, my diverse experience has enriched and shaped my leadership philosophy: specifically, what I value, and how I lead teams to success.
My Leadership Style
01
Visionary
As a visionary leader, I specialize in developing and articulating clear, inspiring visions, motivating my teams to transform these visions into reality. My leadership is defined by a keen understanding of both the big picture and the critical details. I foster a creative and innovative environment, guiding my team to not only envision the future but actively shape it, turning ambitious ideas into practical strategies and achievements.
02
Transformational
As a transformational leader, I am dedicated to driving significant change, both in the organization and within each team. My approach is centered on creating trusting environments, encouraging innovative thinking, and fostering personal growth. I believe in leading by example, challenging the status quo, and empowering my team to exceed their own expectations. Doing so is pivotal in cultivating a dynamic, adaptive, and thriving workplace where continuous improvement and learning are the norm.
03
Collaborative
As a collaborative leader, my style is shaped by years of leading diverse and cross-functional teams in both simple and complex environments. This experience has honed my ability to value and integrate a multitude of perspectives, fostering a sense of shared ownership and collective decision-making. My approach emphasizes open dialogue and participation, ensuring that every voice is heard and valued. This not only enhances team cohesion but also drives innovative solutions, reflecting the collective wisdom and expertise of the entire team.
What I've Learned
Leadership lessons from my previous experiences
Transformations I've Led
In my various roles, from Strategy & Transformation to General Managment, I have helped companies transform their businesses.
Moving up the value chain
Co-led strategy and operational plan to move $800M branded poultry business from fresh (e.g. raw chicken) to further processed (e.g. meals), driving an 8% y/y growth in first year.
Changing business models
Led initiatives to transition business from subscription to e-commerce, driving 15% increase in operating profit
Shifting to product-centric UX
Led initiatives to shift business towards a product-focused e-commerce user experience (vs. retailer-focused) in order to create value and stem disintermediation, driving 5% EBITDA growth
North America Market Expansion
Led market expansion efforts at Weedmaps that boosted non-core market revenue by 5pp by developing a novel market strategy and aligning Sales & Marketing with go-to-market tactics
Supply Acquisition Scale-up
Overhauled Tripadvisor's supply acquisition strategy, doubling supply and halving acquisition costs through analytical enhancements, team restructuring, and optimizing marketing mix
Booking Revenue Maximization
Implemented a revenue strategy at Tripadvisor to convert expiring booking requests, significantly boosting acceptance rates and driving a 300% ROI.
Direct Store Delivery Strategy
Led a distribution strategy at Maple Leaf Foods for a $1 billion business that identified $20 million in savings, enhancing efficiency and competitive position.
Impact I've Made
What Team Members Say
Patrick M., Product Leader
"Andrew is a compassionate leader who matches his technical chops with a high EQ. He quickly connects, motivates, and builds a collaborative working environment where all team members can bring the best ideas forward"