Andrew J. Langtry
Lifelong learner, explorer, experimenter, creator, builder, artist, scientist
Where I am:
Costa Mesa, CA
Where I've been:
Boston, MA
New York, NY
Washington, DC
Toronto, ON
Where I'm (proudly) from:
Winnipeg, MB
My life is my canvas, still being painted
Thank you for making it this far.
The professional stuff is below.
A Bit About Me (professional)
I'm a seasoned executive with a unique blend of cross-functional leadership, strategic operations acumen, and intrapreneurial spirit. Born and raised in Winnipeg, my entrepreneurial journey began at the University of Manitoba, where my participation in business plan competitions across North America sparked my interest in entrepreneurship. This early exposure laid the foundation for my diverse career path.
Despite having caught the entrepreneurial bug, I kickstarted my professional life in the General Management program at Maple Leaf Foods, a food CPG multinational, diving into the worlds of finance, operations, and strategy. This experience was pivotal in shaping my understanding of cross-functional leadership, and setting me up for future roles that demanded a broad skill set to build and lead businesses.
But I still needed to scratch that entrepreneurial itch, and the tech world was the exciting place to be.
To pivot towards the tech industry, I pursued an MBA at Harvard Business School, focusing on entrepreneurship. This period honed my skills and prepared me for a series of increasingly entrepreneurial roles in the tech sector, starting with a brief stint launching a new market for Handy, an 8-person startup at the time. At Tripadvisor, I launched the private room category and led sales and marketing teams, further developing my ability to steer cross-functional teams towards common goals.
My role as Head of Operations at Wayfair was a significant milestone in my entrepreneurial journey, where I played a critical role in launching the Design Services business unit from 0 to 1. My journey then led me to WM Technology, where as General Manager, I launched the e-commerce business from beta and later established the delivery vertical, marrying my passion for tech, my entrepreneurial spirit, and my cross-functional leadership abilities with my expertise in strategy and operations.
Each role in my career has been a stepping stone, reinforcing my capabilities in leading diverse teams, crafting innovative strategies, and launching new ventures. From my early days in CPG to my entrepreneurial ventures in tech, I've embraced the challenges and thrills of transforming ideas into successful realities.
My commitment to excellence, combined with a unique perspective shaped by diverse experiences, sets me apart. I am excited to leverage this blend of skills and experiences in my next endeavor, continually striving to make a meaningful impact in the world - particularly important as we enter the dawn of AI.
My Professional Story
Weedmaps
June 2019 - November 2023
Wayfair
July 2017 - September 2018
Tripadvisor
October 2014 - July 2017
Handy
May 2013 - September 2013
Maple Leaf Foods
July 2006 - July 2012
Vice President, Marketplace
Managed Storefront, Delivery, and Brands businesses, accounting for $200M ARR. Led pivot to a product-centric model and channel mix shift, boosting EBITDA by 5pp.
General Manager, e-Commerce, Delivery, and Core/Growth markets
Spearheaded the ecommerce unit launch, growing orders 5x to $500M in GMV and increasing client online adoption 6x. Directed B2C and B2B product development, executed market expansions, and implemented key software integrations, significantly driving product adoption and GMV growth.
Head of Operations, Design Services
First business hire to take business from 0 to 1. Built and led a team for designer recruitment, engagement, and retention. Collaborated across Finance, Legal, Sales, and Customer Support to establish foundational resources and processes, and outsourced rendering tasks for efficiency and scalability. Developed designer-centric software, onboarding programs, and project management guides, along with payment processing software. Successfully launched with ~150 designers and 4.5 stars avg. rating.
Sales & Marketing Director, Vacation Rentals
Revamped analytics and reporting, leveled-up the team, and streamlined marketing channels. Developed tactics that grew supply by 110%, reduced CAC by 40%, and drove 300% ROI. My leadership in transitioning the business model from subscription to e-commerce drove a 15% profit increase.
Strategy Manager, Vacation Rentals
Led business intelligence, annual business planning and QBRs. Successfully directed the company's expansion into the private room category, achieving over 10,000 listings on the platform.
City Launch Manager (Internship)
Launched Handy in Washington, D.C., which included building and managing a 20-person marketing team and building partnerships with local businesses to drive customer acquisition
Strategy Manager
Developed a GTM strategy for a $1B business unit that identified $20M in savings; formulated a growth strategy for an $800M business that drove 8% branded growth in the first year; executed a competitive analysis that identified ~$50M in savings.
General Management Leadership Program
As Strategy Analyst, crafted a turnaround strategy for a $30M unit; As Operations Supervisor, boosted plant throughput by 200%; As Financial Analyst, developed a model securing a $10M new customer deal.
My Academic Story
2023
Prompt Engineering & Advanced ChatGPT
EdX
Earned a certificate on prompt engineering and advanced ChatGPT
2012-2014
MBA
Harvard Business School
Focused on entrepreneurial studies. Courses included Founders’ Dilemmas, Digital Innovation & Transformation, and Launching Tech Ventures at HBS, as well as Innovation Teams and New Enterprises at MIT Sloan. I was also the Director of the Marketing & CPG Club
2008-2011
CPA
CPA Ontario
Earned Chartered Professional Accountant designation while working full time at Maple Leaf Foods
2001-2006
B.Com (Hons)
University of Manitoba
Majored in Finance and International Business. Achieved 5th place at the Moot Corp Competition at McCombs School of Business, University of Texas at Austin; served as President of the Beta Gamma Sigma International Honor Society; and completed summer internships at Aptecha, an online pharmacy
My Volunteer Story
1
Run Director
Canadian Breast Cancer Foundation
Led 25-person organizing committee with responsibility for operational aspects of the Canadian Breast Cancer Foundation CIBC Run for the Cure, an event that draws 20,000 participants annually and raised over $4.3M in 2011
2
Consultant
Bpeace
Volunteered my services to Bpeace due to my belief that entrepreneurship is the most powerful way to help lift communities out of poverty in developing countries.
Developed growth strategy for box manufacturer based in El Salvador.
3
Volunteer
IVHQ
Helped build a women’s community outreach center in Ghana, as a way to literally get my hands dirty in helping drive equality in developing countries.
My Favorite Story
A love story started in Winnipeg, my wife has been with me step-by-step on this crazy adventure. And as with other aspects of our lives, we had to work hard to build our family, going through the IVF process twice to give life to our two beautiful miracles.
